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That prevents us from processing what we see and hear efficiently.
eCommerce - Drop shipping - Niche marketing refers to the process of
resolving this problem by making it easy for people to get to the products they want as
quickly and efficiently as possible.
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Why eCommerce Marketing?
One of the biggest benefits of eCommerce marketing is its extremely low startup cost.
In most cases, you can purchase your original product for very little money,
modify it and then resell it many times over.
In most cases, you can purchase your original product for very little money,
modify it and then resell it many times over.
Challenge of eCommerce Marketing
Perhaps the hardest part of eCommerce marketing is determining what products to sell.
Obviously, you want to sell only those products for which there is a high demand.
Obviously, you want to sell only those products for which there is a high demand.
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It’s important to choose products with which you have some familiarity.
This will make it easier for you to talk about them with your customers.
This will make it easier for you to talk about them with your customers.
If you aren’t familiar with your own products,
it’s likely that your customers will sense this and stay away.
it’s likely that your customers will sense this and stay away.
Another important factor is assessing how much money you can make from a particular product.
If your profit margin is low, you are going to have to sell a lot more product –
and work a lot harder – just to hit the minimum revenue targets you set for yourself.
If your profit margin is low, you are going to have to sell a lot more product –
and work a lot harder – just to hit the minimum revenue targets you set for yourself.
So the ideal product has a broad customer base, is something you are familiar with,
and has a high profit margin.
and has a high profit margin.
Identifying An Emerging Niche
How can you find those kinds of products to promote?
The first place to start is to determine is your niche. A niche for a product is a market that is a
subset of the larger market that focuses on one particular type of products.
The first place to start is to determine is your niche. A niche for a product is a market that is a
subset of the larger market that focuses on one particular type of products.
Popular niches include such things as weight loss, product s aimed at sports fans, or products
related to relationships and dating.
related to relationships and dating.
Mass market products are the opposite of niche market products. Niche markets are more like
specialty stores – such as stores that sell tires and other auto parts – compared to mass markets
stores that sell a little bit of everything, such as Kmart or Sears.
specialty stores – such as stores that sell tires and other auto parts – compared to mass markets
stores that sell a little bit of everything, such as Kmart or Sears.
Narrowing Your Scope
By choosing to promote products and services within a particular niche,
you can develop an area of expertise. This makes you more authoritative
to your customers, so they will be more likely to believe in what you have to say.
you can develop an area of expertise. This makes you more authoritative
to your customers, so they will be more likely to believe in what you have to say.
Niche markets also allow you to focus on a specific group of customers. For example, you can
build your Internet marketing business around only those people who are interested in products
within your niche.
build your Internet marketing business around only those people who are interested in products
within your niche.
Identifying a niche makes creating an Internet marketing campaign
easier because it narrows the scope of your efforts, making them much more manageable.
easier because it narrows the scope of your efforts, making them much more manageable.
If you’d like to learn more about eCommerce product marketing, as well as a way to
generate conversion-ready Internet marketing prospects each month...
generate conversion-ready Internet marketing prospects each month...
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Cheers,
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